What is a Marimekko (or, as it is often referred to, mekko) chart? As far as a textbook definition is concerned, it is a two-dimensional stacked chart, in which the heights of the individual segments and the widths of the columns can all be variable. Also, the widths of individual columns are scaled, so that, […]
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3 Ways a Marimekko Chart Provides a New Dimension to Marketing Analysis
